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Among the fraternity values crafted on this day were the fraternity bird (the Great Horned Owl), the fraternity jewel (onyx), the fraternity flower (daffodil), the fraternity tree (Giant Sequoia), and the fraternity colors (forest green, old gold, and onyx black).
The newly merged company continued to manufacture many of the former company's products including: Freddo, Old Gold, Snack, Columbines and Cherry Ripe; which continued to display the company's distinctive logo on its wrapper until 2002.
The "Old Gold Label was subsequently set up from here and featured many original classics licensed from other labels, for example Clifford T Ward's song "Gaye", Python Lee Jackson's "In a Broken Dream", and re-releases by The Everly Brothers, The Equals, Trini Lopez and Ketty Lester.
Camp Old Gold was one of the American Army camps established near Le Havre, France in World War II.