The Tote (now known as Totesport) became the sponsor in 1980.
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The first commercial sponsorship of the race was by Piper Champagne, which began supporting the event in 1975.
In 1938 his horse, Morse Code, ridden by D Morgan, won the Cheltenham Gold Cup.
When the students discover that the Sultan's racehorse, "Arab Boy", is entered for the upcoming Cheltenham Gold Cup race, they use Fatima's influence to watch the horse work out.
He finally retired on the final day of the 2004 Flat season and is one of the few men to have trained the winner of the Grand National, the Cheltenham Gold Cup and the Champion Hurdle.
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In the 1983/1984 National Hunt season, Burrough Hill Lad established himself as a contender for the Cheltenham Gold Cup when he won the Welsh National at Chepstow Racecourse in December.
Notable apprentices of his include Pat Eddery, Walter Swinburn and Mouse Morris (2006 Cheltenham Gold Cup winning trainer with War of Attrition).
Peter Easterby also trained Night Nurse, who was successful in the Champion Hurdle on two occasions and in 1981 was narrowly denied a Cheltenham Gold Cup triumph by Little Owl, ironically also trained by Peter Easterby.