Omnitel was founded in 1991 by Juozas Kazickas as the first private-capital communication company in Lithuania, and was called Litcom at the time.
In 1997, the company took over the administrative operations of Olivetti-Omnitel (Vodafone) Group.
The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale.