The first ever ceremony featured notable industry names such as Tim Westwood, The Noisettes, Ace Of Base and Roll Deep announcing nominees via pre-recorded videos.
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Further sponsors/partners have also been confirmed in the form of SanDisk, Blue Microphones, Dragon Soop and Bio Synergy.
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For the 2011 awards, Tony Cowell announced the nominees for the 'Best International Unsigned Act' which is seen as the awards "most prestigious" award.
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