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Apple gave a series of demos of HyperCard/DAL, and soon Oracle Corporation purchased a HyperCard-clone, PLUS from Spinnaker Software, to produce Oracle Card.
The system was so impressive that it made other database vendors scramble to provide similar systems; Oracle Corporation immediately purchased PLUS from Spinnaker Software, releasing it first as Oracle Card, and then Oracle Media Objects.
However, the Oracle Card team was led by two Oracle employees who have gone on to form their own, successful, technology companies: Marc Benioff, founder of Salesforce.com, and Evan Goldberg, founder of NetSuite.