Gerd, in seeking to expand the business, came into contact with the designer Otl Aicher, whose design ideas were largely based on the principles of the Ulm School of Design which favours simplified forms and functionality.
Posters were hung in twos alongside posters designed by famous artists chosen to represent this Olympics such as David Hockney, R. B. Kitaj, Tom Wesselmann and Allen Jones.
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Faculty and students included such notable designers as Tomás Maldonado and Peter Seitz.
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Aicher was a classmate and friend of Werner Scholl, and through him met Werner's family, including his siblings Hans and Sophie Scholl, both of whom would be executed in 1943 for their membership in the White Rose resistance movement in Nazi Germany.
Otl Aicher | OTL |
Inge, her husband Otl Aicher, and Max Bill (former student at the Bauhaus) founded in 1953 the Ulm School of Design (German: Hochschule für Gestaltung (HfG Ulm)) in Ulm, Germany.
Born in Schwabmünchen, Germany in 1931, Seitz graduated from Ulm Hochschule für Gestaltung (Ulm University of Design, HfG) with a Bachelor’s degree in Visual Communication in 1959, after studying with graphic designers Tomás Maldonado, Max Bill, and Otl Aicher.