Among those first advertisers who did not leave the weekly magazine: Wachovia and R.J. Reynolds Tobacco Company.
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Carl Goerch, a journalist known for his newspaper work as well as "Doings of the Legislature" on WPTF radio, told potential advertisers for his new publication that they could drop their ads after the first month if they were not worth the money.
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State Republican Party Chairman Luke Esser said, "Gov. Gregoire has been making it harder and harder for businesses to survive here in our state for three years, so it's no surprise that her campaign hired a bus with Oregon license plates to save money. The symbolism of Gov. Gregoire's bus tour couldn't be plainer."