In 2009, PJ's was named the "preferred coffee" of the New Orleans Saints.
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Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi.
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PJ's was founded with a single shop in the Carrollton neighborhood of New Orleans in September 1978 by Phyllis Jordan (thus the initials "PJ").
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During the 17th century, stockbrokers were not allowed in the Royal Exchange because of their rude manners, hence they had to operate from other establishments in the vicinity, such as Jonathan's Coffee-House.