In 2007 NCMEC and Duracell along with the public relations firm PainePR produced a children's book title The Great Tomato Adventure: A Story About Smart Safety Choices along with a series of educational tools for parents and guardians of older children called Teachable Moments Guides. The books were produced and published by Arbor Books and the foreword was written by actress, and best-selling children's book author, Jada Pinkett Smith.