Adema served as a Brand manager for Always and Pampers in Kenya, Nigeria and Poland, P&G decided to elevate her to the position of associate director of external relations for Africa.
At the time the Pampers Easy Ups were introduced, there was a controversy going on between pediatrician T. Berry Brazelton and syndicated columnist and best-selling author of books for parents, John Rosemond.
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It was promoted in an advertising campaign featuring pediatrician and child development expert Dr. T. Berry Brazelton.
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Following the merger with Kimberly-Clark, the Baby Fresh brand was sold to Procter & Gamble and is now sold under the Pampers brand, as well as Scotties, which was sold to Irving Tissue.