The early years also saw Panamericana define itself as the market leader; news programs such as El Panamericano, hosted by Humberto Martínez Morosini and Ernesto García Calderón among others, became highly-rated, while telenovelas such as Simplemente María and Natacha found success in the Latin American market.
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In 1963, Genaro and Héctor Delgado Parker, in association with Johnny E. Lindley, founded Radio Programas del Perú, a radio network, of which Manuel (the youngest of the three sons) was named manager.
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The launch program was hosted by Spanish actress Carmen Sevilla, while the new TV station drew on Radio Panamericana's brand by using the same ID music.
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In 1995, Panamericana produced the telenovela Canela, the first to be produced completely outside of Lima (in this case, in Arequipa).
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