In 2012, Shah joined forces with the nonprofit organization Save a Mother to raise money to combat maternal mortality in India by launching a nationwide comedy tour called "No Laughing Matter", featuring fellow Indian comedians and celebrities like Azhar Usman, Melanie Kannokada and Outsourced star Parvesh Cheena.
Parvesh Singh Cheena (born July 22, 1979 in Elk Grove, Illinois) is an Indian-American character actor.
Although he lost the part to Parvesh Cheena, the producers decided to cast him as the scheming assistant manager Rajiv.