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2 unusual facts about Patrick Ricard


Patrick Ricard

The strategy proved a resounding success, particularly through the acquisitions of Seagram and Allied Domecq, sales outside France now accounting for 90% of turnover as against 17% when the Group was formed.

Patrick Ricard (12 May 1945 – 17 August 2012) was a French entrepreneur and Chairman and CEO of the liquor and wine group Pernod Ricard.



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