Paul DiMaggio (born 1951), professor of sociology at Princeton University
In a much-quoted article, DiMaggio and Walter W. Powell argued that organizations, whether corporate, governmental, or non-profit, adopt business practices not because they are efficient, but because they furnish legitimacy in the eyes of outside stakeholders, e.
Powell is widely known for his contributions to institutional analysis, beginning with his article with Paul DiMaggio, "The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields" (1983) and their subsequent edited book, The New Institutionalism in Organizational Analysis (1991).
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