This approach was written down and systematized in the 1960s by Anselm Strauss (himself a student of Herbert Blumer) and Barney Glaser (a student of Paul Lazarsfeld), while working together in studying the sociology of illness at the University of California, San Francisco.
Together with her husband Paul Lazarsfeld and Hans Zeisel, she wrote a now-classic study of the social impact of unemployment on a small community: Die Arbeitslosen von Marienthal (1932; English ed. 1971 - Marienthal: the sociography of an unemployed community - paperback by Transaction Publishers in USA, 2002).
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This brought him in contact with some of the most prominent scholars of the day in the behavioral, informational, and social sciences including: Gregory Bateson, Kenneth Burke, Paul Lazarsfeld, Frederick Mosteller, Philip Selznick, Herbert A. Simon, and John von Neumann.
A focus on studying political behavior, rather than institutions or interpretation of legal texts, characterized early behavioral political science, including work by Robert Dahl, Philip Converse, and in the collaboration between sociologist Paul Lazarsfeld and public opinion scholar Bernard Berelson.