His voice-overs and commercials include those for Paul Masson wines, with his uniquely raspy voice.
The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: "We will sell no wine before its time." An infamous outtake for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while very severely inebriated.
Pope John Paul II | Paul McCartney | Paul Simon | Paul Newman | Pope Paul VI | St Paul's Cathedral | Paul | Jean-Paul Sartre | Peter Paul Rubens | Paul Robeson | Paul Anka | St. Paul | Paul Hindemith | Paul Revere | Paul Weller | Paul Klee | Saint Paul | Paul Kelly | Paul Cézanne | John Paul Jones | Paul Ryan | Paul Gauguin | Paul Oakenfold | Jean Paul Gaultier | Paul the Apostle | Paul Keating | Paul Auster | Pope John Paul I | Paul Martin | Paul Whiteman |
Three were won by Paul Masson who won every event he entered, with Léon Flameng adding the fourth as well as a silver and a bronze.
In the late 1930s an early pioneer of the American viticulture, Paul Masson, brought with him several Burgundian grapes for his winery in California.