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2 unusual facts about Paula Scher


Paula Scher

From 1993 to 2005, Scher worked closely with George C. Wolfe, The Public’s producer and Oskar Eustis, who joined as artistic director during the fiftieth anniversary in 2005, on the development of posters, ads, and distinct identities.

Julia Hoffman, MoMA’s creative Director for Graphic and Advertising and her internal team have used the new system and brought the system to life in applications from larger banners and subways poster to the website.



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