AdClickMedia was founded by Cherian, after his analyzed that many small companies were being priced out of the Pay per click advertising campaigns.
The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).
The company's non-branded services include: search engine marketing (SEM), Google Adwords Certified services (PPC), website building, and search engine optimization (SEO) guidance.
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Pricing model available for ad delivery are cost-per-thousand-impressions (Cost Per Impression), cost-per-click (Pay Per Click), and cost-per-day (CPD).
PointCast Media, a defunct pay-per-click search feed and keyword advertising company founded in 1996