The website was founded in August 2009 after three men in their 20s--Andrew Kipple, his brother Adam, and their friend Luke Wherry--noticed at a South Carolina Wal-Mart a woman who looked like a stripper to them in a t-shirt that read "go f*** yourself" with a 2 year old in a harness and a man with a beard reminiscent of those worn by ZZ Top.
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