He served as President and Chief Executive Officer of Pepe Jeans, USA and managed Revlon Inc.
The songs "Heart and Soul" by T'Pau and "How Soon Is Now?" by The Smiths were used to advertise the brand in 1987 and 1988 respectively.
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Dsena modeled and did advertisements for several brands, including Levi's, Pepe Jeans, Hyundai i20, and Jet Airways.