British comedian Jasper Carrott referred to the slogan in one of his stand-up routines, saying “On your tongue - that's where the yellow went!”
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Famous Hollywood guest stars such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Humphrey Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Lake, Basil Rathbone, Gary Cooper, Veronica Lake, Ginger Rogers, Edward G. Robinson, Hedda Hopper, and many more would be on hand to trade comedic barbs with Hope.
She made her debut on The Pepsodent Show starring Bob Hope on September 27, 1938, as man-chasing Cobina, a parody of society debutante Cobina Wright, Jr. She portrayed the role in motion pictures and even spoofed it in the Merrie Melodies cartoon Goofy Groceries.
The advertiser frequently got top billing over the star, as in "The Pepsodent Show starring Bob Hope" or "The Chase and Sanborn Hour starring Edgar Bergen and Charlie McCarthy." If a sponsor dropped an otherwise popular show, the network might choose to continue producing the show itself while it sought a new producer/sponsor, and in the meantime sell individual commercial slots in the show to any sponsors interested.