The race has in the past, adopted the name of its main sponsor, including Harp, Pernod and Cycling Weekly.
Christian "Flake" Lorenz has confirmed in an interview that the dildo squirts a mixture of Pernod liqueur and water; however, bandmate Paul Landers claims it's water and Ouzo.
In 2005 Pernod Ricard took over Allied Domecq and the New Zealand business unit Allied Domecq NZ was integrated into the company which was subsequently renamed to Pernod Ricard Pacific.