Prominent writers like Max Frisch, Adolf Muschg, Peter Bichsel and Friedrich Dürrenmatt had left the SSV (which they considered to be unprogressive) and became members of the Gruppe Olten.
Another group, the most notable of whom is Peter Bichsel, deliberately use helvetisms to arouse a sort of emotional attachment to the readers' home country: Bichsel is notorious for using dialectal words like "Beiz" (instead of "Kneipe" English: pub), or "Kasten" (instead of "Schrank" English: cupboard/cabinet/closet) in his "San Salvador" short story.
In its early years, the magazine featured articles by writers including Niklaus Meienberg, Peter Bichsel and Laure Wyss, and, as a bastion of journalistic enlightenment in the 1970s, it heavily defined cultural and political discourse in Switzerland.
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