In the television adaptation of Graves's novels, he is portrayed in a brief appearance by Peter Bowles.
This led to what is probably still his best known role, in To the Manor Born, a show that received audiences of more than 20 million, in which he co-starred with Penelope Keith (1979–81, 2007), playing the apparently aristocratic (but in fact self-made immigrant) businessman Richard DeVere.
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His career now took off and he starred in television comedies including Only When I Laugh, The Irish R.M., The Bounder and Perfect Scoundrels.
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The 1970 adaptation, which was not released until 1972, was directed by Peter Medak, starring Alan Bates, Janet Suzman, Joan Hickson, Peter Bowles and Elizabeth Robillard.
Patsy Garrett, Cynthia Smith, Allen Fiuzat, Ed Nelson, Peter Bowles, Art Vasil, and Bridget Armstrong also appeared in the film, which was directed by Joe Camp.
Notable touring productions include The Circle by W. Somerset Maugham with Wendy Craig, Our Song by Keith Waterhouse with Peter Bowles directed by Ned Sherrin, The Old Ladies by Rodney Ackland with Siân Phillips and Angela Thorne directed by Frith Banbury, as well as a number of comedies by Eric Chappell.
Murder Must Advertise was adapted for television in 1973 as a mini-series starring Ian Carmichael as Lord Peter Wimsey, Mark Eden as Chief Inspector Charles Parker, Bridget Armstrong as Dian de Momerie, Peter Bowles as Major Milligan, and Paul Darrow as Mr. Tallboy.