The major alterations of 1938 were a response to competition from the new 1000 seater 'picture palaces' being built by chains such as Odeon, ABC and Gaumont in the surrounding area.
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Neil Jordan chose the Phoenix as an early 20th-century cinema for a scene in his 1994 box-office hit, Interview with the Vampire: The Vampire Chronicles.
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In 2010 there was a further renovation to celebrate the cinema's centenary, led by the Phoenix Cinema Trust, and designed by HMDW Architects.
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