By mid-1914, Hite was listed by Photoplay magazine as one of its twelve featured millionaires.
She graduated from Northwestern University in 1913, and wrote for Photoplay magazine, which is considered the precursor to modern celebrity magazines, from 1916 to 1918.
A Photoplay article from around the time of the release declared her "Pickford The Second!" and compared her to her sister, albeit as a worthy sequel.
In 1914, Frank Garbutt created the Oliver Morosco Photoplay Company, named after Oliver Morosco.
For a brief period Famous Players-Lasky acted as a holding company for its subsidiaries- Famous Players, Feature Play, Oliver Morosco Photoplay, Bosworth, Cardinal, Paramount Pictures Corporation, Artcraft, and The George M. Cohan Film Corporation.
His Photoplay column was bylined "From A Stool At Schwab’s", the Hollywood drugstore he made famous.