Early in 2010, the company's investors and co-founder Ben Silbermann tried to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declined to meet with the founders.
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Pinterest was first conceptualized in December 2009 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra.
Riviera Partners' clientele includes, among others, ServiceNow, Xoom, One Kings Lane, Uber, Path, Okta, Pure Storage, Twitter, LinkedIn, Dropbox, Pinterest, and Zappos.