At PizzaExpress and the jazz clubs he commissioned pop artists such as Sir Peter Blake, Eduardo Paolozzi and Enzo Apicella to fill the walls of the establishments.
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Boizot founded PizzaExpress in 1965, after travelling through Europe and noticing that he was unable to eat an authentic pizza slice in London.
In 2008, PizzaExpress started a Guest Chef Series with chef Theo Randall, of Theo Randall at InterContinental London, creating exclusive dishes for its menu.
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The celebrity chef series continued in 2012 with the introduction of two pizzas made by television cook Valentine Warner.
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PizzaExpress holds an annual competition, the "Big Audition with Jamie Cullum" for singers, songwriters and musicians.