And at Pochampally (now called as Bhoodan Pochampally) a huge, massive and magnificent movement called Bhoodan Movement was born”.
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The Bhoodan Movement (Hindi: भूदान, Urdu: بھودان) or Land Gift Movement was a voluntary land reform movement in India started by Acharya Vinoba Bhave in 1951 started at Pochampally village now known as Bhoodan Pochampally.
The fabric is marketed through the cooperative society and APCO, the master weavers and the business houses in Pochampally.