The name was taken from the Bonneville Salt Flats in Utah, the site of much early auto racing and most of the world's land speed record runs, which was named in turn after U.S. Army officer Benjamin Bonneville.
He had North Hollywood tailor Nudie Cohen, who had made flamboyant suits for Pierce, line two convertibles with silver dollars.
Pontiac | Bonneville Salt Flats | Pontiac, Michigan | Bonneville Dam | Pontiac Firebird | Pontiac Fiero | Lake Bonneville | Bonneville | Benjamin Bonneville | Pontiac Grand Am | Hugh Bonneville | Pontiac's War | Pontiac GTO | Pontiac Moon | Pontiac Grand Prix | Pontiac Bonneville | Bonneville Speedway | Bonneville Power Administration | Bonneville, Haute-Savoie | Triumph Bonneville | Ray Bonneville | Pontiac Vibe | Pontiac Trans Sport | Pontiac's Rebellion | Pontiac's Confederacy | Pontiac, Rhode Island | Pontiac Grand Ville | Pontiac (electoral district) | Bonneville salt flats |
Although Oldsmobile, Pontiac, and Buick have borrowed the Northstar architecture for their V8 (and even V6) engines, it was not until the 2004 Pontiac Bonneville that a non-Cadillac used the Northstar name.