Kalki wrote a serial in his own weekly magazine Kalki, titled Poimaan Karadu about a vast stretch of dry land in Salem District where a hillock resembled a deer at rest, and hence the name of the place.
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Randor Guy, a critic from The Hindu praised Ponvayal for its "interesting storyline, humorous dialogue by ATK and performances by Sarangapani, Manohar, Ramachandran, Mynavathi and Muthulakshmi," while concluding that the film would be "remembered for the interesting storyline, catchy music and dances by Susheela."
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In the screen story, Sengodan (T. R. Ramachandran) owns 10 acres of land which prospered through his sheer hard work — it came to be called "Ponvayal" (Golden Farm).