Jonathan Thake is a television writer best known for ‘the slag of all snacks’ campaign for Pot Noodle.
In Douglas Adams' 1988 novel The Long Dark Tea-Time of the Soul, detective Dirk Gently encounters (and subsequently has his nose broken by) a television-addicted boy who survives on nothing but Pot Noodle.
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Golden Wonder was then sold to Tayto in 2006, with Unilever retaining the Pot Noodle brand.
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Instant noodles were originally developed in 1958 by Momofuku Ando as Cup Noodle.
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