Amongst the producers that have released for the label are André Galluzzi, Ben Klock, Cassy, Edit-Select, Len Faki, Luke Slater, Marcel Dettmann, Marcel Fengler, Murat Tepeli, My My, Nick Höppner, Paul Brtschitsch, Prosumer, Samuli Kemppi, Shed, Tama Sumo, Tobias Freund and Tim Paris.
For example, Lego Mindstorms allows users to download software from Lego's website so that the users can edit and update software as they wish.
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George Ritzer and Nathan Jurgenson, in a widely cited article, claim that prosumption has become a salient characteristic of Web 2.0.
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In the 1980 book, The Third Wave, futurologist Alvin Toffler coined the term "prosumer" when he predicted that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970).
"Semi-pro" cameras, typically film and digital SLRs marketed mainly to high-end enthusiasts and budget-minded professionals — see also prosumer (in the sense of "professional consumer")