In its 2005 United Kingdom general election manifesto, the Official Monster Raving Loony Party proposed the introduction of a 99-pence coin to "save on change".
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Kaushik Basu used game theory in 1997 to argue that rational consumers value their own time and effort at calculation.
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Melville E. Stone founded the Chicago Daily News in 1875, intending to price it at one cent to compete with the nickel papers of the day.
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