The town's annual fiesta patronal takes place in late January each year and is famous for its dances, including one that recreates a legendary battle between the Achi and the K'iche Maya, declared a UNESCO World Heritage Cultural monument, known as The Rabinal Achí.
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During the mid-19th century Charles-Étienne Brasseur de Bourbourg, serving as Parish Priest, conducts some of the first ethnographic studies of the highland Maya and collects folk tales and documents making the first translations into European languages, of the Rabinal Achí.