Following nearly 18 months of market research, prototyping and market trials, RML was launched in October 1, 2007 in Maharashtra by Sharad Pawar, the union minister of agriculture of India followed by launch in Punjab in 2008 by Mr. Prakash Badal, state’s Chief Minister.
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The annual meeting of the World Economic Forum at Davos highlighted the benefits of this service, where farmers receive information on the price of specific crops at markets of their choice without having to travel.
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