During this time, the band would represent Mexico in the famous Chilean festival Viña del Mar.
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Elefante had formed in Mexico in the late nineties, but they only became successful in the early 2000s, when they opened for Joaquín Sabina in the Auditorio Nacional, Mexico's most important arena.
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Radio airplay and the high rotation of the music video, which featured now-Hollywood actress Ana de la Reguera, helped the single climb up the charts.