An important response to Bitzer's theory came in 1973 from Richard E. Vatz.
•
Lloyd Bitzer began the conversation in his 1968 piece titled “The Rhetorical Situation.”
rhetorical question | The Situation | Mike 'The Situation' Sorrentino | The Situation Room (photograph) | The Situation Room | The Situation (film) | Rhetorical velocity | Report to Congress on the Situation in Iraq | particularly dangerous situation | Mike "The Situation" Sorrentino | In this photograph, ''Situation Room |
His seminal article, “The Myth of the Rhetorical Situation,” written in the journal Philosophy and Rhetoric when he was 26 years of age, critiqued Lloyd Bitzer's 1968 article "The Rhetorical Situation" in the same journal and has served as the basis for his world view on persuasion; namely, that rhetorical study is conceived most advantageously for the field through a model of competition for salience/agenda and meaning/spin.