On 4 November 2010, it was announced that American billionaire Robert Rich, owner of the Buffalo Bisons and Jamestown Jammers baseball teams, had become the new shirt sponsor of the club with his Rich Products brand.
In 2013, Rich's Farm Rich brand became sponsor for Front Row Motorsports' David Ragan in the NASCAR Sprint Cup Series, and in its first race as sponsor, Ragan won the 2013 Aaron's 499 at Talladega Superspeedway; Farm Rich again served as Ragan's sponsor at Richmond International Raceway in the 2013 Federated Auto Parts 400.
Buddy Rich | The Rich Pay Late | Avon Products | Charlie Rich | Frank Rich | Sylvania Electric Products | Robert Rich | Robert Rich (musician) | Get Rich or Die Tryin' | Big & Rich | Rich Mullins | Rich Man, Poor Man | Rich Little | Rich Fulcher | Get Rich or Die Tryin' (film) | Charles C. Rich | Sharon Rich | Rich Porter | Rich McKay | Rich Franklin | Lifestyles of the Rich and Famous | Sunbeam Products | Rich Lowry | Rich in Love | Rich Harrison | Bombardier Recreational Products | Subaru Industrial Power Products | Rishi Rich | Rich's (department store) | Rich's |