On most automobiles, ride height is modified by changing the length of the suspension springs, and is the essence of many aftermarket suspension kits supplied by manufacturers such as Eibach and H&R.
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According to G. C. Rapaille, a psychological consultant to automakers, many consumers feel safer in SUVs simply because their ride height makes "their passengers higher and dominate and look down (sic). That you can look down on other people is psychologically a very powerful notion."