Band creators Jamie Hewlett and Damon Albarn also appeared in Oxford Street, London bookstore Waterstone's to sign copies of the book on 6 November 2006 from 6pm-7pm (note the use of sixes on the date as a reference to Murdoc's satanic ways).
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Another book signing took place in a Pop-Up shop on London's South Bank where Jamie Hewlett appeared along with Cass Browne.
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Ostensibly written by the four band-members in collaboration with (actual) Gorillaz musician and official scribe Cass Browne, the book is 304 pages long and is extensively illustrated.
2D makes a reference to this in Rise of the Ogre, saying "At first I wanted to be a vandal like that bloke Banksy".
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