He worked for a time at Kama Sutra Records, but had limited success as either a writer or performer before joining Roulette Records as a staff songwriter in 1966.
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With Sal Trimachi, Cordell co-wrote their follow-up record, "Say I Am (What I Am)"; as on many of the group's Roulette recordings, the writing credit was shared with record company boss Morris Levy.
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