Opower's Energy Reports incorporate the behavioral science techniques of Robert Cialdini, Opower's chief scientist and the author of Influence, a 1984 book on persuasion.
Influence: The Psychology of Persuasion was included in 50 Psychology Classics (ISBN 978-1-85788-386-2) by Tom Butler-Bowdon.
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# Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing.
Robert Louis Stevenson | Robert De Niro | Robert E. Lee | Robert Mugabe | Robert Redford | Robert Burns | Robert Bosch GmbH | Robert | Robert A. Heinlein | Robert Schumann | Robert Browning | Robert Rauschenberg | Robert Plant | Robert Altman | Robert Mitchum | Robert Frost | Robert Southey | Robert F. Kennedy | Robert Maxwell | Robert Graves | Robert E. Howard | Robert Fripp | Robert Fisk | Robert Rodriguez | Robert Motherwell | Robert Lowell | Robert Johnson | Robert Duvall | Robert Boyle | Robert Walpole |