Her paper was read by Robert Crandall, then President of American Airlines, who hired her as a pilot for American in 1976, at age 25.
In 1982, he had a famous conversation with Braniff CEO Howard D. Putnam, in which he told Putnam that if Braniff raised their prices, American would too.
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Finally, on November 29, 2011, AMR Corporation (American Airlines Holding Company) joined the rest and filed for Chapter 11 bankruptcy protection.
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Robert Crandall discussed his success with Yield Management with J. W. "Bill" Marriott, Jr., CEO of Marriott International.