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2 unusual facts about Robert Lusch


Robert Lusch

He has advised and consulted with Adolph Coors, Arvest Bank, Cotter & Company, Household Finance, Ford Motor Company, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floor Covering Institute, TG&Y, True Value, and Winn’s Stores.

Stephen Vargo

His 2004 article with Robert Lusch in the Journal of Marketing, “Evolving to a New Dominant Logic for Marketing,” is the most-cited marketing article published in the last 10 years.



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