Brand is a proponent of IQ testing and the general intelligence factor and was "a major influence in the spread of influence of inspection time as a theoretically interesting correlate of psychometric intelligence," according to Ian Deary and Pauline Smith in the International Handbook of Intelligence, edited by Robert Sternberg.
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Grounded in developmental theories of Vygotsky and Feuerstein, who recognized that human beings are not static entities but are always in states of transition and transactional relationships with the world, dynamic assessment received also considerable support in the recent revisions of cognitive developmental theory by Joseph Campione, Ann Brown, and John D. Bransford and in theories of multiple intelligences by Howard Gardner and Robert Sternberg.
In addition to his research, Bower also was a notable adviser to numerous students, including John R. Anderson, Lawrence W. Barsalou, Lera Boroditsky, Keith Holyoak, Stephen Kosslyn, Alan Lesgold, and Robert Sternberg, among others.