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3 unusual facts about Roberto Goizueta


Roberto Goizueta

"What are you doing here? Marcos has declared elections. I am Cuban. I have no country to go back to. You have a chance to do something for your country." (speaking to his friend, Philippine Senator Mar Roxas, then a Wall Street investment banker in 1985. Senator Roxas ran for the Philippine Presidential election in May 2010.)

Goizueta was famous for his business rivalry with fellow businessman Roger Enrico, CEO of PepsiCo.

In 1982 Goizueta approved the purchase of Columbia Pictures, signaling Coca-Cola's intentions to branch out beyond the soft-drink business.



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