They posted advertisements in St. Louis newspapers seeking "One Hundred enterprising young men . . . to ascend the river Missouri to its source, there to be employed for one, two, or three years." Among those hired were Jedediah Smith, the four Sublette brothers, including William and Milton, Jim Beckwourth, Thomas Fitzpatrick and David Edward Jackson, who in 1826, bought the Company and for the next seven years it continued to prosper.
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This led to the first exploration of the Green River, by William H. Ashley, one of the organizers of the Rocky Mountain Fur Company.