Kaplan, influenced by Rodney Stark and other sociologists of religion who apply the Rational Choice Theory to the study of American religious denominationalism, argued that the American Reform Movement needed to raise their demands in order to increase the production of “collective religious commodities,” the “religious goods” essential for the continued vitality of the religious group.
In Italy, Introvigne is known as one of the main proponents of the sociological theory of religious economy developed by Rodney Stark and Lawrence Iannaccone.
The Churching of America 1776-1992: Winners and Losers in Our Religious Economy (1992), with Roger Finke; 2nd edition under name The Churching of America 1776-2005: Winners and Losers in Our Religious Economy (2005)
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Nowadays their theory, which aims to explain religious involvement in terms of rewards and compensators, is seen as a precursor of the more explicit recourse to economic principles in the study of religion as later developed by Laurence Iannaccone and others.
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