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Partners included - Association of Canadian Academic Healthcare Organizations, Canadian Healthcare Association, Canadian Home Care Association, Canadian Medical Association, Canadian Nurses Association, Health Charities Coalition of Canada, Université de Montréal - Groupe de recherche en gestion thérapeutique, Merck Frosst Canada Ltd., POLLARA Research, and Rogers Media.
Rogers Media owns Canada's largest publishing company, Rogers Publishing Limited, which has more than 70 consumer and business publications, 51 radio stations, television broadcasting with Omni Television, City, Sportsnet, Sportsnet One, Sportsnet World, Sportsnet 360, OLN, G4 Canada, RDeals and The Shopping Channel which is Canada's home shopping service.
Sportsnet Magazine is a Canadian bi-weekly sports magazine published by Rogers Media in conjunction with its sports television channel Sportsnet.